Sensible Branding

Managing your brand through print

An insight into how print can affect both your corporate identity and the overall perception of your brand, whether you are a small or large company. Consisting of eight chapters, it deals with the important aspects of print in relation to branding. Action points are included to help you start implementing a strategy in each area. Please note that this is not a guide to general print specification.

Topics covered in this guide:

• The style guide
• Colour management
• Choosing the right supplier
• Ensuring the right files are produced
• Substrates
• Proofing
• Management control
• Reducing cost