marketing

There are many areas of marketing from market research to implementing an online marketing campaign. The articles in this section will be added to over time, so if we do not have an article on the area of marketing that you are particularly interested in, please use the contactus form and we’ll do our best to get an article on that subject or find a suitable contributor as soon as we can. Of course, If you have the expertise, and want to contribute, then let us know and we’ll discuss it.

Giving an effective brief

Designers and Agencies Strong foundations allow you to build and reflect who you really are, rather than what an agency thinks you are!

Giving a website brief part 1

Web Designers and Agencies The chances are, if you are reading this, that you have been given the unenviable task of creating a website brief…

Giving a website brief part 2

Web Designers and Agencies Thinking about how you want your website to look is likely to be the easy and enjoyable part. Getting it to…

Managing print

Don’t undermine your brand Is poor print management letting down your brand? Print can be a vital channel for brand communication.

Networking

What is it good for? Absolutely nothing some might say. Others swear by it. So who’s right and who’s wrong? Are there enough rewards coming…

Small business in print

Small companies need to use print to improve their marketing success Can you imagine apple pie without custard? Can you imagine Laurel without Hardy? Gin…

Marketing tips and ideas part 1

When you're trying to decide what to spend your marketing budget on this year, make sure you don't overlook these simple tips and ideas.

Marketing tips and ideas part 2