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brandarticles brandbasics
brandarticles brandbasics
brandbasics
This section only covers the basic elements that build a brand strategy and help you define and understand you own brand. These articles will show you why the business development strategy programme is so important as a starting point.
What is brand?
It’s probably not what you think it is In the global, web-enabled, crowded place that is 21st century B2B trading, where SMEs are in the…
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The brandtest
Why on earth should I take the brandtest? Most business leaders feel they have built a great business. Most of us though are primarily concerned…
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To cut or not to cut
The Government wants cuts – is it right for small businesses? It’s easy for small businesses to be tempted to cut back on investing in…
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Reputation
Make it a business discipline We all know that our reputation is important. As business leaders we understand that referrals and recommendations are clearly the…
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Seven signs you need to test your brand
7 signs you need to test your brand Can you explain to someone in 20 seconds or less what’s the one thing that makes your…
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