Sensible Branding

About Alan

Graduating from the Medway College of Art, Alan began his design career in London in the late 1960’s, working with Peter Hatch Associates, a leading design practice. Having specialised in typography, Alan moved on to Avon Cosmetics, and subsequently designed the Brighton™ family of typefaces in 1979 because he wanted to ‘give something back’ to the industry which he loved. Originally conceived as a text face, Brighton became more popular as a display face and has been used on a wide variety of items from packaging to books and films.

In 1980 he left London and moved to Gloucestershire to start his own design practice, and by 1985 had developed a client base that included MAN trucks and Volkswagen Commercial Vehicles - an account held for 23 years. He has also undertaken a wide variety of work for companies such as Rolls-Royce Aerospace, Mitsubishi, Plessey and Peugeot cars.

In 2008, he co-authored a book on holistic branding entitled ‘Step away from the crayons’. The book presents a practical approach on how to build holistic brand for smaller companies in any business-to-business market sector. The book was published by Matador Business Publications and utilises Brighton as the text font.

Sensible Branding is the natural extension of his knowledge of brands and branding and is based on his experience as CEO his own company for the past 30 years. The concept is to assist smaller companies understand and leverage the value of their brand reputation, teaching them how to provide consistently good experiences for all their stakeholders.