testimonials
 | Step Away From the Crayons, by Alan Bright and Phil Parr, is for me, the “must have” bible to business-to business branding and is a valuable asset whilst embarking on the development of our brand strategy. It gives an engaging and refreshing account of the process of holistic branding, discussing the true meanings of the “character”, “talent”, “voice” and “personality” of an organisation. With thought provoking sections allowing you to effectively analyse the important aspects of a business and providing valuable advice and guidance to drive the business forward, it is a must read for new and established businesses alike. The holistic approach to brand development may be alien to many but, for us at least, was the right direction, and Step Away From the Crayons will guide you through to achieving a truly successful “brand”. Provided by: Emma Roberts, Support Services Manager White Horse Employment PURCHASED THE BOOK BRANDBOOK |
 | The course was relevant, stimulating and interesting! |
| Gained a good insight into our culture and our brand. |
| The course was a good way of making you go back and look at what your brand is and how it is perceived by others. |
| A very good course. I now have the tools to re-evaluate values and purposes, which in turn will assist me in getting through a potential communications problem. |
 | The brandtest has given us confidence that we can achieve our goals for strengthening our brand. The report really made us consider who we are as a business and who we want to become long-term. We liked the honest, constructive feedback on how to make improvements to the business which will have a positive impact on the Kitchener brand. |
 | Thank you very much for the brandtest report. I have just read it through and feel that you have captured the essence of the business and identified the problems in a nutshell. I believe it is just what the company needs at this critical time. Provided by: Philip Sheppard, Director for Sustainability Stilwell Partnership COMPLETED THE BRANDTEST |
 | Everyone in our company now understands our goals and what we need to do to get there – it does make life much easier. |
| Thank you for your excellent course the other week. I have this week involved all my staff in workshops setting out our future goals, the model set out by you. The level of enthusiasm I received was outstanding and has re-energised the business and has focussed us all on a common goal. Once again thank you and I will have no hesitation in recommending you to other people. |
| "Step away from the crayons" is an excellent and very readable book. It's jam-packed with good sense and should be essential reading for every marketer! |
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